Find out exactly why your audience isn't converting — and get a personalized fix.
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Question 1 of 7
Question 1 of 7
When someone lands on your website for the first time, they probably...
A
Can't easily figure out what I do or who it's for
B
Look around but leave without doing anything
C
Never find me — most of my clients come from referrals
D
See a lot of things going on but aren't sure where to start
Question 2 of 7
Your current main way of getting new leads is...
A
Word of mouth and referrals from happy clients
B
Posting on social media and hoping something lands
C
Honestly not sure — I try things but nothing feels consistent
D
I get traffic but very few people actually reach out or buy
Question 3 of 7
When you think about your email list right now, you feel...
A
What email list? I haven't really started building one
B
I have one but I'm not really sure how to grow it
C
I have subscribers but my open rates and clicks are low
D
I barely use it — I rely on direct messages and referrals instead
Question 4 of 7
Your social media strategy right now feels like...
A
Chaos — I post when I feel like it with no real plan
B
Invisible — I post consistently but get almost no engagement
C
Decent reach but nobody takes the next step to buy or sign up
D
Minimal — I don't rely on social, I focus on relationships
Question 5 of 7
When a potential client finds you, they usually...
A
Check me out, seem interested, then disappear without buying
B
Don't fully understand what I offer or how I can help them
C
Rarely find me on their own — someone always has to tell them about me
D
Get confused by too many options or messages from me
Question 6 of 7
Your biggest marketing frustration right now is...
A
I know I'm good at what I do but I can't seem to get in front of the right people
B
I have an audience but I'm not converting them into paying clients
C
Everything depends on me — if I stop showing up the leads dry up
D
I've tried a lot of things but nothing has really clicked yet
Question 7 of 7
If you could fix one thing about your marketing tomorrow, it would be...
A
Getting discovered by the right people who actually need what I offer
B
Turning my existing traffic and followers into actual leads and buyers
C
Building a system that brings in leads even when I'm not actively working
D
Simplifying everything — I need one clear strategy I can actually stick to
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Your lead gen diagnosis
The Invisible Expert
You're brilliant at what you do. The problem is nobody can find you.
What this means
You have real expertise and real results. The gap isn't your skill — it's your visibility. Your ideal clients are out there searching for exactly what you offer, but your marketing isn't putting you in front of them at the right moment. It's a discovery problem — and those have a very specific fix.
What's actually killing your leads
✓
No active lead capture mechanism. You're relying on people to reach out — most won't unless something prompts them.
✓
No system driving consistent traffic. Without something actively bringing people to you, visibility stays flat.
✓
The people who do find you don't convert immediately. They need a low-risk first touchpoint that feels genuinely useful.
Know someone with this problem? Share your result.
Your lead gen diagnosis
The Leaky Funnel
People find you. They just don't stay — or do anything when they do.
What this means
You're doing a lot of things right. You have traffic. You have an audience. The problem is they leave without giving you a way to follow up. A leaky funnel isn't about getting more traffic — it's about capturing the traffic you already have.
What's actually killing your leads
✓
No compelling reason to give you their email. A newsletter isn't enough. People need something personal and genuinely useful.
Know someone with this problem? Share your result.
Your lead gen diagnosis
The Best Kept Secret
Your clients love you. But your business only grows when you're actively working it.
What this means
You deliver real results and your clients say so. That's why referrals work for you. But referral businesses have a ceiling. When they slow down, everything slows down. You need a system that works independently of your personal network.
What's actually killing your leads
✓
No automated lead capture. If you stop networking, leads stop coming. That's a job, not a business.
✓
No digital presence that converts. Referrals land on your site and leave — nothing captures them.
✓
Your expertise is stuck in people's heads. A quiz turns it into a shareable 24/7 lead machine.
Know someone with this problem? Share your result.
Your lead gen diagnosis
The Scattered Marketer
You're doing the work. You're just doing too many things at once.
What this means
You're not lazy and you're not clueless. The problem isn't effort — it's focus. Scattered marketers spread energy across too many channels and too many tactics. Nothing gets enough attention to actually work. The fix is choosing one entry point and building it properly.
What's actually killing your leads
✓
No single clear entry point for new leads. When everything is the front door, nothing is.
✓
Marketing without a foundation. Tactics only work when there's strategy underneath them.
✓
Starting before you're clear on who you're talking to. Scattered marketing usually reflects unclear positioning.
Start here — before you build anything else.
The Design Your Own Quiz workbook walks you through the exact foundation you need. One clear lead gen entry point, properly built. Do this first. Then build.